Shoes And Clothing Brands Adhere To Customers With APP Marketing

The essence of retailing is to maximize the convenience of customers and minimize costs at the same time.

APP did exactly that.

Besides large-scale advertising investment and huge marketing staff, can brands still stick to young consumers? Try APP.

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United States sticks customers with APP

It is one of the first traditional enterprises to use APP marketing.

In May 2010, Smith Barney developed a APP for its new brand ME&CITY, named ME&CITY.

Even in 2 years' time, this APP is still worth noting.

First of all, it fits the essence of brand and internationalization.

In the London streetscape outlined by the designers, there are amusement parks, movie theaters, musical fountains that can watch Fashion Show videos, and Orlando, Bloom, the ME&CITY spokesperson who stands at the door of the shop. The painting is refined to the United States and is used as a homemade Postcard pattern at the same time.

Exquisite pictures can let users stop for a while, but how can users get APP every day? The purpose of the APP is to make it a part of consumer life.

In the relatively simple iPhone calendar, ME&CITY's APP has exquisite calendars, notepad and weather forecast daily gadgets. There are more entertainment games, such as fitting clothes test fitting games, and ME&CITY's new clothes as elements of Lianliankan.

APP managing members is more convenient

After sticking to customers, what can APP do for businesses?

A large shoe enterprise has been annoyed by an account. The enterprise has 6000 stores in the whole country, and at least 25 million people buy it every year, accumulative total of hundreds of millions of customers, but its membership is only 200 thousand.

The cost of pulling new customers to the retail industry is several times higher than that of maintaining old customers. How to maintain close relationship with old customers?

According to the traditional way of membership management, you can send membership cards to customers, and then communicate with members through telephone, E-mail or SMS.

But the effect is clear to everyone.

And APP occupies little space, consumers can carry anywhere and wherever they are. At the same time, they can send preferential information and new products to consumers in time. Consumers can also feedback their opinions to the enterprises through APP.

In addition, most of the APP has the function of location location, and the understanding of every customer can be accurate to life habits and behavior traces.

This is unimaginable in the traditional marketing mode.

APP can be sold directly.

The ultimate goal of marketing is to achieve sales. APP can also bring real gold and silver to enterprises, and even more directly.

LV's makeup brand Benefit, which launched APP in February this year, has the function of placing orders directly to pay for purchases.

Within a few months, the APP has maintained hundreds of thousands of downloads, with more than 50 thousand active users.

For enterprises with retail terminals, the key to APP's sales is the free conversion of Online and Offline.

First is the promotion function from Online to Offline, for example, a shoe and clothing brand prompts consumers by means of APP pushing information, and it can offer a discount in time within a certain period of time on weekdays.

Next is the bill conversion from Offline to Online.

For example, a store has no size for consumers.

But the total warehouse has, according to the traditional telephone pfer method, needs the customer center to carry on the communication coordination.

The way APP provides is that the shop assistant guides the customer to download, and then directly goes shopping through APP, and the product is delivered to the customer's home.

Facts have proved that APP is pforming traditional marketing models.

However, due to the constraints of consumption habits, mobile clients and traffic costs, APP marketing still has a long way to go, but opportunities are always accompanied by difficulties.