The 2011 Body Expo Will Be Unveiled.

After the opening ceremony, Yang Shuan, Ma Jilong and other leaders visited the museum.

Scale of exhibitors to achieve surpass

Up to now, the recruitment of the Expo has exceeded the expectation of the Organizing Committee: 9 exhibition centers.

Since November last year, the Organizing Committee of the Expo has held four promotional sessions in Xiamen, Guangzhou, Shenzhen and Shanghai respectively in order to smoothly promote the exhibition of the 2011 sports Expo.

Through the promotion, the distance between sports Expo and sporting goods enterprises has been narrowed, and the understanding of the Expo has been enhanced. The 2011 body fair has been held in Chengdu.

Six big exhibition areas: more clear theme, more professional service

In order to provide more professional services to different exhibitors, the Organizing Committee of the Expo will divide the exhibition hall into six major exhibition areas: sports venues and facilities, construction areas, outdoor and extreme sports areas, sportswear areas, fitness and rehabilitation facilities, tennis feathers and ball games areas according to the characteristics of different categories of sporting goods and manufacturing enterprises.

Through unremitting efforts, the professionalization of the six exhibition areas has been greatly strengthened, and the scale of exhibitors has been on the rise, especially in sports facilities, outdoor sports and extreme sports areas and sportswear areas.

　　本届体博会的运动场馆设施与营造区更为突出专业化，境内外130多家企业被细分为人造草材料、地面材料等5个类别分区域展示;户外生活及极限运动展区的规模比2010年上升了15%，新老参展企业对成都成熟的户外市场和经销体系也是一个重要利好;运动服饰区吸引了阿迪达斯、安踏、李宁、361°、回力、兰狮等品牌前来参展;超过4个展馆的健身康复器材区面积为所有展区中最大，由于企业参展规模需求大，以至于为了维持行业平衡，使更多企业得到参展机会，组委会不得不限定参展面积最大不超过400平米;网羽运动区、球类运动区在全民健身热潮带动下，保持着参展企业数量和质量的双重提升，美津浓、STIGA、阿迪达斯、红双喜、双鱼、斯伯丁、LP、AQ等众多国际、国内一线品牌保持着一如既往的参展热情。

{page_break}

Professional audience: not only "classified group", but also "collective appearance".

At the invitation of the professional audience, the sports fair pays more attention to quantity and quality. Based on extensive research on exhibitors in the early stage, the professional audiences are classified according to the needs of different categories of exhibitors.

The Organizing Committee of the Expo organising the invitation to the sports department, centralized procurement center, recommended department stores of China's more than 30 provinces and cities, the Star Department hotels under the China Hotel Association, the purchasing agents of the education system, and the fitness, net feather and outdoor clubs.

By expanding the audience with sporting goods companies with good cooperation with the China Sporting Goods Federation, we will welcome more than 50 thousand buyers from home and abroad in 42 countries and regions.

In addition, there are also participating groups in Japan, South Korea, India, Taiwan and other countries and regions.

During the Expo, the organizing committee will organize VIP professionals such as department stores, hotels, clubs and overseas purchasing groups, and hold trade fairs with participating enterprises in key fields. This will not only allow professional audiences to "classify and organize", but also organize them to "make collective appearances" at the exhibition, effectively promoting direct face-to-face communication between exhibitors and spectators.

Moreover, the Organizing Committee of the Chengdu sports Expo also attaches great importance to the invitation of the local professional audience. The Chengdu municipal government takes the lead in coordinating the Sports Bureau, the Education Bureau, the Commerce Bureau and other departments, and mobilizes all levels of management and purchasing departments in the system to take an active part in the Expo.

Meanwhile, the organizing committee has placed posters and complimentary tickets on a large scale through key exhibitors, sporting goods dealers, sports bureaus, Business Bureaus, education bureaus, mountaineering and aerobics associations. 1100 posters have been issued, 120 thousand tickets have been presented, 35 thousand tickets have been publicizing, 35 thousand ordinary people have been recruited at the core of Chengdu.

High-end forum professional front, live performance brilliant dazzling.

It is understood that during the exhibition, there are five types of activities: high-end forum, business negotiation, theme donation, competition performance, training interaction, and five categories of 27 major items, 50 categories.

It basically includes sports industry, competitive sports and national fitness related fields. It takes into account the concerns of sports managers, business decision-makers, experts and scholars, technological R & D personnel, sports venues operators, sporting goods brands, manufacturers, distributors, sports elites, and ordinary sports enthusiasts.

China sports industry and sporting goods industry development forum, fitness management high-end forum, China Pavilion Industry Summit Forum, sports capital forum and other high-end industry forum is a highlight of this exhibition.

Among them, in response to the national "12th Five-Year plan" to vigorously develop the national fitness sports cause, for the first time, the venue forum and capital forum were set up for the first time during the current sports Expo, and the concept of "big sports concept and big industry concept" was established to develop the sports industry.

In addition, this year's "side dishes" activities are also dazzling and colorful. There are many activities and performances such as nets paradise, sports model competition, football carnival, fitness, yoga, belly dance elite competition and so on.

It is worth mentioning that the sports model competition has aroused great concern from all sides. At that time, 30 beauties will show the unique charm of sportswear in the T show.

The 2011 sports fair is not only an industry event, but also a feast for sports culture.

On May 13th -16, the Expo meets you at the new century Convention and Exhibition Center in Chengdu.