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Who Is The Real Owner Of The "Stall Family"?

2010/8/31 11:09:00 54

Stall Family Consumers

Unconsciously, in the streets of major cities in the country, more and more suddenly appeared.

Stall family

"They put their clothes on the ground or hang them on simple clothes hangers, shouting loudly, strongly recommended.


Their clothing is cheap, looks bright and fashionable, which has attracted a lot of consumers.

When consumers rush to buy or stop to watch or sneer at passing the stalls, do you think that this "stall" format has achieved an astonishing amount of annual sales volume of over 100 million yuan in Beijing alone?


  


 

 


When you walk in the city streets or overpasses in the night, you can see from time to time that the vendors are crying out for clothes. They are becoming increasingly accepted by consumers because of their low price.

Of the surveyed respondents, 78.95% said they had bought clothes on the stalls, and only 21.05% said they had never bought any stalls.


When investigating the age of peddlers in which they met, 67.07% of respondents said the vendors looked between 20 and 30 years old. 23.17% of respondents said they looked younger, like the 90s, while 9.76% thought they looked between 31 and 40.

And asking for clothes for the stalls.

Consumer

When the age is in what category, 84.15% of consumers say that buyers look between 20 and 30 years old; 12.90% of consumers say that buyers look between 31 and 40 years old; 3.23% of consumers say buyers look over 40 years old, and 1.07% consumers believe that their parents are buying clothes for their children.

Obviously, after 80 and 90's young people have become buyers and sellers of this new business model. It is precisely because of the low income of these groups and the specialization of their living environment that they have become more and more popular in their lives.


  


 

 


When the survey consumers looked at a summer clothing on the stall and how much they would buy, 46.34% of consumers said they would buy less than 20 yuan; 42.68% of consumers thought that 21 yuan to 50 yuan would buy it; 8.54% of consumers thought it would be less than 51 yuan to 100 yuan, while 2.44% consumers thought it would buy more than 100 yuan.

The stall clothing is considered to be a cheap product in most consumers' mind, and the stall clothing is also accepted by many young people who are not very expensive because of the cheap characteristics.


  


 

 


When asked what problems the respondents or their friends had when they bought the stalls, 34.40% of the consumers thought that the smell of the clothes was very heavy and suspected that they had quality problems; 29.03% of the consumers thought that they felt very low in wearing and did not wear them second times after one time; 24.73% of the consumers thought that after one or two times they would fall off, such as thread opening, wire drawing, cracks or accessories, 8.61% of the consumers thought that the color was serious after washing; 3.23% of the consumers thought the clothes were airtight and they were very stuffy.

All the options of the survey are consumers' recognition, and the proportion is relatively average, which shows that there are many problems in the stall clothing.

When consumers buy clothes for stalls, they can not only look at the price but neglect the quality of clothing. After all, clothing is directly related to the human body. There are many defects in the low price clothing, whether in the material or in the production process, so many consumers who buy the stalls are right.

Stall clothing

It is also normal to have more or less complaints.


  


 

 


When asked what advantages consumers think of booth clothing, 81.71% of consumers believe that low price is the biggest advantage of the stall clothing; 9.75% of consumers think that they can buy nearby and save time and effort; 8.54% of consumers think they can bargain and satisfy their desire to bargain.

When asked what consumers think of the disadvantages of the booth clothing, 76.83% of consumers think that the quality is not guaranteed is the biggest drawback. 18.29% of consumers think that summer clothes can only be compared to that they can not try on clothes, they are not very approve of the reasons for the spread of clothing, and the other 4.88% think that the sun and the sun make clothes dirty, which is intolerable.

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