Brand Shoe Enterprises CONVERSE Launched A New Mode Of Collaboration Of Happy Network Gift Components.
On August 31st, as more and more target audiences began to pay attention network Community, CONVERSE Start exploring and Kaixin The new mode of gift component cooperation. As a media agent of CONVERSE, the media is responsible for the promotion of the special gift of happy network.
CONVERSE has not only started the new mode of collaboration of happy network gift components, but also enables us to track and understand users' habits of giving gifts to users.
And this has been used in recent projects to enhance consumer awareness of CONVERSE's other product lines.
The new function requires users to assemble four kinds of virtual CONVERSE shoes gifts, so that they can be eligible to participate in lucky draw, and thus have the chance to win CONVERSE shoes in kind.
Different categories of shoes will appear randomly. Different CONVERSE shoes will continue to be exposed to consumers' eyes, which will speed up users' familiarity with these four categories.
The result shows everything.
In July, more than 3 million 500 thousand pairs of virtual CONVERSE shoes were sent in a week, which is more than 3 times the weekly average of ordinary gifts.
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