Financial Performance Is Expected To Be Affected By The Epidemic In The First Half Of 2020.

In February 20th, the sports brand announced that the new coronavirus disease (COVID-19) epidemic will have a certain impact on the operation and financial performance of the industry and the 31st degree brand in the first half of the year.

The outbreak of the new coronavirus is very sudden, and it is a great test for all walks of life. In order to fight against the epidemic, 360 degrees have been implemented according to the relevant regulations of the state and other regions in order to cooperate with the state's epidemic prevention policy.

In January 23rd, the group took the lead in setting up an epidemic prevention and emergency management command group. The executive directors and management leaders took the lead in arranging epidemic prevention and control related matters, and coordinated various departments to implement effective measures to minimize the impact of the epidemic on the group.

In order to ensure the health and safety of employees and customers, arrange all kinds of operation related work in an orderly way and give employees a relatively flexible working environment. Under the premise of ensuring efficiency, employees can adopt the mode of home office.

In February 10th, all factories and offices were restored to operation.

For terminal operation, the brand mobilizes all resources to assist dealer partners to optimize operation efficiency, reduce costs and reduce losses, and ensure the stability of quantity and quality of channels. At the same time, in order to make up for the impact of the epidemic, e-commerce platform has become the focus of recent sales. The brand has launched the call of "full staff marketing", increasing the "WeChat Mini program" and other ways to enhance online marketing.

The announcement said that by the end of February, other retail outlets other than Hubei province would gradually resume operation. With the resumption of business, the supply chain system will be returned to normal level at the end of February. It is also believed that China's sporting goods industry will usher in new opportunities for development.

In addition, in order to fight the epidemic, the brand with a sense of social responsibility has made a contribution. After understanding that the epidemic prevention work consumed a lot of medical supplies and led to a shortage of medical protective supplies, in February 10th, the 31st degree group purchased 2000 sets of medical grade goggles and protective clothing in the United States through the Houston Chinese Activity Center - Hua Fu Center, and made a donation to several medical institutions in Wuhan central hospital. Subsequently, the Chinese Youth Development Foundation donated ten million yuan worth of cold clothing and sportswear to Hubei province through the China Youth Development Foundation, providing support for medical staff who fought in the front line.

Source: micro-blog