UNIQLO Executives Ridicule Korean Consumers? Fast Marketing Group Apologizes After 6 Days

UNIQLO parent company "Japan Xun marketing group" publicly apologized on July 22nd in the company's official website.

According to South Korea's Central Daily News July 23rd, Japan's Xun marketing group, once again, made an apology after ignoring the proliferation of boycott by Korean consumers. This is the second apology issued by the fast marketing group in July 16th after being criticized for its lack of sincerity.

The fast selling group, which runs the UNIQLO brand, and the Korea FR company issued an apology article in July 22nd. "We are very sorry about the fact that the company executives did not do enough explaining work to inform Korean customers when they announced their performance," he said. The apology article was released at the official website of the fast selling group and the official website of UNIQLO. Korea Companies will also publish the apology article to the official social networking account of UNIQLO and post relevant content in the store, "said the official of UNIQLO's Korea Companies.

The apology article explained that the senior executive's speech was "to show you that we will continue to do our best to provide quality products and services to all of us." UNIQLO has also been very popular in South Korea, and I hope it will not last for a long time. "But when our staff communicated this meaning, they mistaken the word" Hope "as" I think ", causing the original meaning to be twisted into" we think the boycott will not last too long ", resulting in a misunderstanding.

Before that, UNIQLO Korea Companies issued an official announcement of apology in July 16th, saying that "when the company's express marketing group issued a settlement performance, the executives' position made everyone feel uncomfortable, and this is very apology."

UNIQLO ignores the turmoil of South Korean consumers, starting with the Xun group settlement statement held in Tokyo, Japan in July 11th. CFO, Okazaki, who replied to the boycott of the Japanese goods movement, said that "sales have already had some impact", but he said that "long-term sales should not be affected." After the relevant news spread, the public opinion about fast marketing group "laughing at Korean consumers" quickly fermented.