Cross Border Consumption Has Raised The Status Of Overseas Buyers In A Straight Line.

The cautious Chinese buyers who have entered the store have become "top guests" in foreign shopping malls.

A photo of "welcome Chinese buyers" in a shop window has triggered a heated debate in the cross-border e-commerce industry. With the rapid development of domestic cross-border electricity providers in the past two years and the rise of domestic consumption power, overseas Chinese buyers who go out and go to high-end shopping malls all over the world have been highly sought after.

Mr. Zeng Bi Bo said that overseas buyers on the ocean pier platform would conduct regular training on products, policies and regulations before the organization of the platform, and provide efficient services for buyers at the logistics side, and provide corresponding services for buyers who need to do customer service consultation and after sale replacement.

In an interview with reporters, Cindy, an overseas buyer living in the US, regrets that today's US shopping centers no longer contradict or discriminate against Chinese buyers. On the contrary, buyers are mostly VIP customers in shopping malls, and they will get a big discount.

"Of course, buyers at the new stage also need more skills, and have already gotten rid of the old mode of purchasing orders from customers and shopping in shopping centers."

In 2012, Cindy officially became a buyer of the cross border e-commerce platform. In her view, the buyer has changed a lot compared with the traditional purchasing agent. As a bridge between overseas goods and consumers, purchasing is simply earning the difference between the profits of the middle, while the buyer is more able to play a subjective initiative. "Professional buyers need stronger ability to select products, and when the time limit is short, they can also perceive the future period of time."

Change ".

The buyer model described by Cindy is already in the hands of many cross border insiders.

The role of buyers can not only rely on stable supply channels to sell mainstream overseas goods in the market, but also can become a sole agent sales channel for many small fashion brands through the effect of the large number of fans gathered by cross-border buyers on the cross-border e-commerce platform, but such buyers can not be realized by one person alone. More and more buyers have their own teams, including the selection, procurement, delivery, after-sales service and other links have been more large-scale and specialized.

It is reported that Cindy's LoveChloe shop in the ocean terminal platform has a buyer who specializes in procurement abroad, including staff responsible for customer service, and staff who are responsible for packing and delivering goods.

"Under normal circumstances, the work of overseas buyers starts from the stocking of the selected products, the users order, the staff pack the goods, and pass through the sea of the ocean wharf.

Basically, the next day delivery can be achieved to ensure that users have the experience of zero time difference in overseas shopping, "Cindy said.

The reason behind the rise of buyers' role lies in the development of cross-border electricity providers and the upgrading of domestic consumption.

Data show that last year, domestic online shopping users accounted for 22.7% of cross-border online shopping users, an increase of 9.1% compared to 13.6% in 2014.

With the improvement of people's living standard, the main body of cross-border consumption is rising, and the consumption demand of cross-border online shopping is generally optimistic in the industry.

The steady growth of demand and more personalized consumption demand gradually emerged. According to the distribution data of Hai Tao commodity category released by Yi Guan think tank in 2014, the consumption of clothing shoes and bags accounted for about 35% of the highest consumption, followed by milk powder, cosmetics, 3C electronic products and luxury goods, ranking 2-5.

However, benefiting from the policy of the fifty-sixth cross border e-commerce pilot city and the General Administration of Customs (July 2014) on the issue of regulatory matters related to the entry and exit of goods and articles for cross-border trade in e-commerce, the emerging bonded import mode still failed to shake off the dilemma of homogenization competition, and the emergence of cross-border e-commerce platforms like foreign ports and other buyers greatly alleviated the pressure of domestic consumers on the demand for personalized non standardized goods abroad.

Ceng Bibo, founder and CEO of ocean wharf, said that the platform has gathered more than 20 thousand buyers from 44 countries and regions in the world to provide a wealth of overseas commodities for nearly 40 million consumers in China. Ceng Bibo said, "our platform statistics show that some of the buyers on the platform have highly educated doctors, postgraduates and other famous universities. They are a group of people who are expanding with China's overall consumption upgrading. They are highly sensitive to market changes and have better ability to do the commercial operation of selected products and the whole team."