Two Years To Do Category TOP4: Urban Beauty Reveals The Course Of E-Commerce

City beauty CEO Zheng Yaonan in "2016 China"

The summit talks about the pformation process of urban beauty from factory to brand, as well as two years of experience and discovery in the field of e-commerce.

First, the beginning of a sewing machine in the factory stage.

But the profits of the foundries industry have been declining, from the previous 30% to less than 10%.

Two, the pformation began in 2003.

"+ channel", with less than 5% profit margins and three years of persistence, found that this road is right, balancing its capabilities and market environment with a profit margin of 10%.

Three, in 2013, the pformation of "brand + merchandise" was launched in Hongkong in 2014, and exceeded 10 billion yuan at the end of 2015, becoming the sixth underwear company in the world.

In addition, Zheng Yaonan also introduced the major strategies of urban beauty in multi brand, multi category and multi-channel:

Multi brand strategy: at present, urban beauty has three products: women, men and children.

Overall layout: urban beauty has developed eight categories, including underwear, underwear, pajamas, home clothes, thermal clothing, Bottomwear, vests, socks, etc., to ensure that users can not only buy their own products, but also buy products for their families.

Multi channel expansion; develop diversified sales channels, and continue to expand sales network.

It is reported that the city beauty shop under the line can be divided into five categories: commercial supermarket stores, pportation hub stores, campus shops, community stores, commercial street shops.

Zheng Yaonan said that the urban beauty started in 2014, and became the top four in the end of 2015, and is expected to enter the top three by the end of this year.

He also revealed that before

Most of the top ranked brands were online brands, and by 2016, eight of the top ten underwear brands were offline brands.

It is understood that this session has been held at the modern international exhibition center in Dongguan today.

The theme of this conference is "the road of innovation and innovation", which aims to promote Dongguan's local resources, traditional enterprises and e-commerce platform, service providers, and help Dongguan's manufacturing e-commerce pformation.

Including the eBay cross-border trade division, general manager of Hongkong and Taiwan region, Liang Aibei, general manager of Amazon China Southern China region, Kangping, global Tesco third party platform leader Wu Qinghua, city beauty CEO Zheng Yaonan, Huayang Xintong Xun Huang Huang Xin Shan, Zheng Yaonan as general manager of Guangyang strategic operation Guangyang Guangyang and other electric business executives have participated in the summit and delivered speeches.