Underwear Brand Launched The "Old For New" Activities Refreshing People.

You may know that iPhone can replace the old, some home appliance brands have done similar activities, but have you heard that bra can also "replace the old"?

Before the coming of the 38 women's day this year, an underwear brand launched a campaign to recycle old brassiere, which aims to convey to women consumers the awareness of chest health and breast disease prevention, because unfit old bra can also be an inducement of breast disease.

The underwear brand, which launched the campaign to recover the old bra, is AI Dai, which has more than ten stores in Hangzhou, such as Jie Bai and Xixi impression city.

According to the relevant person in charge of its Hangzhou branch, from March 5th to 15, all stores in the province will recycle the old brassiere brought by the consumers, regardless of brand and the old and new level, each recycled bra can be deducted 30 yuan in the new consumption.

According to its introduction, the recycling activity is in line with "

(Global breast cancer prevention campaign) to promote awareness of breast disease prevention among female consumers.

"Bra generally has a life expectancy of 3-6 months, and the bra will lose elasticity if worn for too long. It can lead to chest deformation and even breast disease in severe cases."

"From the sales experience of our terminal, however, it seems that most consumers fail to throw away the old bra that should be eliminated in time, and the same bra is used for more than a year or even two or three years," the person in charge said.

A lingerie brand official said that it was partly because the quality of many brands had improved, "many of them sold like shopping malls."

Basically, wearing two years will not go out of shape, it looks like the state is still good, consumers will not feel the need to replace.

There is also some reason for saying, "reluctant to lose", because good underwear is not cheap.

A few years ago, there was already a feminine bra's saying that "the price is too expensive." some people give an example: the price of a high-end bra is 600 yuan, with an area of only 0.02 square meters.

According to this calculation, the price of a square meter bra exceeds 30 thousand yuan, far higher than that of most cities in that time and even now.

"Long wearing bra can also breed bacteria and affect the health of the chest.

And, with

Changes in body weight will also change along with the body curve. Inappropriate bra will cause us to be out of shape, and may even become an inducement of breast cancer, so we should replace it in time.

The official said that all the old bra collected will be destroyed.

Nonetheless, female consumers are still irresponsible in buying underwear. Compared with a few years ago, they are now more comfortable and healthy. For example, a few years ago, underwear with tight lifting and chest functions was most popular with consumers. With the pmission of health knowledge about underwear, fabrics, more tailored and less binding bra became a new choice.

For example, the heat of underwear without steel rings continues to rise. "In the past two years, the sales of non steel underwear in the whole country has increased by at least 15% per year."

Some industry insiders said.