Guangzhou Department Store Performance Growth Is Difficult To Promote In The Year To Improve Performance

The promotion of Dragon Boat Festival has just ended. From yesterday until June 28th, a number of stores in Guangzhou started a bigger wave of sales promotion.

For example, 11 stores in Guang Bai Department Store focus on annual celebration, and wear class is as low as 62% off.

The modern department store also launched 55% off popular products.

Tianhe general merchandise store has 50 percent off of most goods and 5% off discount on membership.

In addition to big promotion, businesses are attracting customers.

If combined with the booming business, Guang Bai Department will hand in a million red packets for the first time.

Reporters learned that, although many department stores in order to profit, try to control the rhythm of big promotion, but entered in June, the promotion frequency of many department stores is quite high, 61, father's day, Dragon Boat Festival and so on, sales promotion wave after wave, many department stores even promoted father's day greatly ahead of schedule for a week, separated from the Dragon Boat Festival.

People in the industry told reporters that they were promoting sales every weekend without stopping at all.

On the one hand, a senior department store analyzed that on the one hand, there were many festivals in June. In addition, the new style of summer wear has been on sale for some time, and even some brands have begun to push the new style of autumn clothes, so the suppliers are willing to cooperate with the big promotion of the shopping mall.

The more important reason is that in the first half of the first half of the year, a big rush was to sprint in the first half of the year.

A mall person told reporters that with the arrival of the end of the season, July and August

It will still be very big.

However, if fashion apparel goods are less than 50 percent off, they can be sold. The sooner they buy, the more they will choose.

Many families

Responsible person said that according to the current sales situation, the performance of the department stores in the first half of the year is still hard to grow.

Reporters browse Guangzhou listed department stores

See, in the first quarter of this year, Guang Bai Department Store realized revenue of 1 billion 940 million yuan, down 4.39% compared to the same period, and net profit attributable to 72 million 440 thousand yuan, an increase of 7.04% over the same period last year.

Guangzhou friendship revenue was 757 million yuan, down 17.65% compared to the same period last year, and net profit attributable to 64 million 285 thousand yuan, down 14.71% compared to the same period last year.

According to a quarterly disclosure of Guang Bai shares, it is predicted that the net profit attributable to shareholders of listed companies will be 0~20% this year, 1~6.

"There are more sales data in department stores than in the bottom of the valley," he said.

The source said.

A department store executive pointed out that the department store industry now faces two major problems, one is the problem of the operation platform, and the department stores at home are relatively moist at the moment, but the leasing property makes many department stores have a headache, or when the lease arrives, they are faced with a significant rent increase or the embarrassment of being driven away.

Another problem is that due to the prevailing mode of joint operation, the domestic department stores are also facing the problem of loss of the right to control products.

If the department stores do not solve these two problems, there will be bottlenecks in development.