Home Textile Giant Three Into "Wechat Wipe The Black Door"

< p > < strong > Meng Jie accuses her opponent a href= "//www.sjfzxm.com/news/index_c.asp" > improper competition < /a > /strong > /p >

< p > at the beginning of this month, Meng Jie home textile held a media communication meeting and issued a statement on its official micro scale. During the "3. 15" period, Roley issued "fake news" on the three WeChat platforms of "Roley home textile platform, Wenling Roley home textiles and Tianjin Roley home textile", and questioned the "false news" of undesirable products of the dream product, and the micro signal named "Chang Ning Fu Anna" also forwarded the WeChat.

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< p > Meng Jie believes that the actions of Luo Lai and fuanna are unfair competition, damaging their brand reputation, and demanding the honest and open apology of Luo Lai and fuanna.

Meng Jie also attributed the decline in its first quarter results to the incident, which indicated that because of false news, the company's brand image was damaged and its performance declined.

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< p > it is understood that Meng Jie's net profit in the first quarter of this year was 28 million yuan, while fuanna and Roley home textiles reached 101 million yuan and 99 million yuan respectively.

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > fuanna "/a".

< p > it is understood that prior to this, fuanna has issued a statement that "Chang Ning Fu Anna" is not official WeChat, but has nothing to do with Fuan.

Yesterday, fuanna pointed out that Meng Jie home textiles, said: before the basic facts were not clear, Meng Jie had done great harm to the company's image and spread widely, and had caused a large negative impact on the company. The company will safeguard its legitimate rights and interests through legal channels, and the legal process is in progress.

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The difference between P and fuanna's tough counterattack is that Luo Lai home textile also responded: the company currently has only an official WeChat named "Luo Lai home textile". After close verification, the official WeChat platform has never released or pmitted similar information.

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< p > < strong > refraction < a href= > //www.sjfzxm.com/news/index_c.asp > Home Textile Industry < /a > competition white hot < /strong > /p >

< p > in fact, this WeChat gate incident is not an isolated case. The domestic textile industry has had similar incidents before.

In 2010, lolai was prosecuted for the existence of a "hooligan link" against fuanna. The court ruled that lolai was defeated and issued an apology for 48 hours in the relevant official website.

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< p > "seemingly simple" WeChat door "actually reflects the current domestic textile industry competition has become white hot. Experts say that the threshold of home textile industry is relatively low, coupled with fierce competition in recent years, industry profits decline, the three giants of home textile industry performance differentiation, do not exclude individual enterprises under great performance pressure to take risks, and aim at the possibility of black guns to competitors.

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< p > this event has far exceeded the bottom line of fair competition.

As a leader in the industry, it should play a positive role in promoting and promoting the healthy development of the whole industry. Enterprises should focus their attention on their own business adjustment rather than some bad marketing strategies to infringe on the interests of other businesses.

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