WAL-MART'S E-Commerce Strategy Results

< p > in the year ended January 31st, WAL-MART's global Internet sales increased 30% to $10 billion, while Amazon's global Internet sales increased by 20% in the year ended December 31, 2013.

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< p > although Amazon has less growth than WAL-MART, its total volume is still far from WAL-MART.

Amazon's sales of electronic consumer goods and other products reached $67 billion 800 million last year, which is more than six times the size of WAL-MART.

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Last year, Amazon sold more than nine companies behind P.

Up to now, WAL-MART and Amazon declined to comment.

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< p > at present, < a href= "//www.sjfzxm.com/news/index_c.asp" > retail mode < /a > fashionable online and offline dual regulation.

In order to catch up with Amazon in the "a href=" //www.sjfzxm.com/news/index_c.asp "network sale" /a, WAL-MART invested heavily in its short board.

On Tuesday, local time, WAL-MART is expected to announce the acquisition of search marketing software company Adchemy, which will help retailers optimize their search terms.

This is WAL-MART's twelfth acquisition in the field of electronic commerce in the past three years.

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Less than P, Adchemy was established in 2004 and has attracted $120 million in external investment, but the company failed to make profits last year.

WAL-MART has been Adchemy for several years, but decided only a month ago to make the final decision.

However, the details of the deal have not yet been disclosed.

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< p > according to statistics, in the year ended January 31st, the a href= "//www.sjfzxm.com/news/index_c.asp" > WAL-MART < /a > invested about $500 million in its e-commerce business, including three new online operations centers in Texas, Pennsylvania and Brazil, and 1000 new employees in Silicon Valley.

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In the US mainland, WAL-MART is currently testing the same day service, various kinds of online grocery orders and new car insurance business in P.

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In the pursuit of Amazon, WAL-MART is also full of confidence. < p >

In January this year, WAL-MART Ashe president and CEO Neil Ashe predicted that, as the world's largest retailer, WAL-MART would be able to compete with Amazon in terms of total product distribution and delivery time within two years.

In February, WAL-MART told investors that it plans to invest another $150 million in e-commerce and increase its network sales to $13 billion this year, aiming to achieve an increase of 30%.

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Last year, WAL-MART's total sales volume was close to US $500 billion, and Internet sales accounted for 2% of the total sales volume. P

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