Outdoor Market Bias Electric Camel Sales Three Consecutive Championships

< p > in the early days, the products of the "a href=" http://sjfzxm.com/news/index_c.asp "Camel camel" /a "line were not suitable for online shopping crowd, then they made some adjustment and targeted development on the goods, producing some special products for the network, and the prices and products were separated from the offline.

A brand online and offline with two styles not only meets the needs of online shopping consumers, but also effectively avoids the conflict of price systems between online and offline.

Although the style difference between online and offline products has a certain impact on the brand, and specially designed for the electronic business will increase additional cost, but this way has withstood the test of the market.

After strategic direction adjustment, in April 2010, the Camel camel officially entered Tmall, and began to increase the input of special products for the network.

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< p > now, this practice has been recognized by many brands. Some outdoor brands not only differentiate products, but also launch specialized online sub brands.

Camel camels have officially contacted the electricity supplier since 2009. As a traditional outdoor brand, camels have 3600 stores under the line, and the total turnover in 2012 has reached 3 billion.

Camel camels spend a lot of energy to integrate into the electricity supplier market.

Camels now have 6 flagship stores in Tmall, outdoors, men a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > sales for the first 3 consecutive years.

Meanwhile, camels began to buy other electricity suppliers.

Recently, camels announced the acquisition of Taobao C shop's first female insect Mitzi through equity replacement, and the rumors were rumoured that the takeover was worth 300 million.

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< p > during the double eleven period, the sales performance of Camel camel has increased significantly every year, followed by a sharp increase in shipments. The shipments in the 2011~2013 double eleven period were 300 thousand, 700 thousand, and 1 million 300 thousand respectively.

Therefore, camels are preparing ahead of schedule in the past two years to increase investment in marketing expenses and after sales logistics.

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< p > 2011, Camel camels had big problems after the sale of double eleven. In order to ensure their services, the large warehouse which they built in advance in 2012, also recruited 500 of the students during the double eleven period, plus 400 of the staff employed by the University. In addition, all the staff of the company effectively ensured the delivery level of 100 thousand single / day, thereby avoiding the problem of a sharp decline in user experience caused by the explosion.

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< p > the preheating effect of "pre holiday promotion" is very obvious. Whether it is store collection or < a href= "http://sjfzxm.com/news/index_c.asp" > brand < /a > concern, there has been a great increase.

"CAMEL camel e-commerce operations director said that in 2013, camels even conducted a double eleven rehearsal."

Through preview, on the one hand, we can gather good popularity and pave the way for double eleven; on the other hand, we can also test our shortcomings in every link so as to improve it.

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< p > compared with other brands, Camel camels value public relations after activities.

Before the arrival of double eleven, camels will maintain good communication with several electronic business media. Once there is good news on double eleven, it will be pmitted to the electronic commerce media immediately, and the electronic commerce media is also very concerned about this kind of news.

Its sales data was first reported by the media, especially the first breakthrough in 100 million sales news was followed by a large number of media reports.

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< p > this year, the Camel camel spokesperson broke out her daughter's photo in micro-blog, pushing up her popularity and offering Camel camel outdoor double eleven.

Chen Yao and Zhao Wei have been interacting with each other, occupying micro-blog's hottest topic for a while.

The high-end luxury clothing is custom made, and the fans are willing to rush to catch up with the price of 526 yuan.

Han Renjun, the star's father, also made his first public debut. He admits that he likes camel shoes at first sight.

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