Nike'S "Go To Battle", Digital Technology Opens New Sports Experience.

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The new Game On (World) campaign will feature NIKE+.

The perfect combination of Game On and World is a new challenge experience launched by Nike in the near future. This experience is inspired by the latest evolution of innovation and technology NIKE+.

The NIKE+ Basketball and NIKE+ Training launched by Nike in June 29th created two new NIKE+ sports experiences for athletes, combined with NIKE+ Running and NIKE+ Fuelband. By using the universal momentum unit of NikeFuel, we established a complete digital ecosystem for athletes, encouraging sports, inspiring inspiration and stimulating competition.

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"(Game On, World) is a promotional video of Nike's entire campaign. The virtual world of games is intertwined with the real world. It shows that NIKE+ integrates sports with digital technology perfectly, and its service and experience are suitable for different levels of athletes.

In this movie, we can see that the hero collects NikeFuel scores in a series of challenging tasks through his NIKE+ equipment.

In these challenges, including the victory of the two ultimate customs figures, the inspiration of these two characters comes from real life Ving Rhames and Rhames James, who have already been crowned on the court. (Vin Remsi LeBron)

And our hero is trying to defeat these two great people with his NIKE+ Basketball equipment.

Game On (World) challenges all athletes to create their best records and knock them down.

Since July 27th, the www.nike.com.cn/gameonworld website has displayed the competition leaders' record on the elite list to encourage athletes and inspire them.

This summer, NIKE+ will also continue to challenge the world's elite athletes.

Each NIKE+ experience has its own unique way of measuring, which inspires users to challenge their personal best records.

If you are a runner, the Game On (World) project will encourage you to run more than ever before; if you are a Nike+ FuelBand user, your goal is to create new records every day; if you are a basketball player, you will want to be able to leap ahead and use your "show" mode to upload your dunk video and share your skills. If you are persistent enough to tap your potential and choose NIKE+ Training, the challenge will be to defeat as many as possible the NikeFuel records of the world's top athletes.

"Athletes all over the world know that being measured is a prerequisite for improving athletic performance.

NIKE+ Basketball and NIKE+ Training are epoch-making sports experiences.

The information contained in these two services means that athletes can measure and track their athletic performance ever before. "

Greg Hoffman, senior vice president of Nike global brand innovation, said: "we hope to inspire people around the world to achieve and measure their personal best results.

The project will start a new movement experience for millions of athletes around the world.

The core of the innovative technology for basketball and training athletes is the NIKE+ Sports Sensor chip.

Each shoe's embedded chip can record user's movement data and send it to the user's mobile client through wireless data pmission.

These data will be displayed in different ways of measurement in the past training or basketball sports can not be informed of the data.

The NIKE+ Basketball application tracks the height of the jumper, the strength and the moving speed of the players on the field.

At the same time, the program also has the "display" mode, allowing the athletes to record the motion performance process and motion data, and then share the content with the friends through the social network.

NIKE+ Training draws from the world's top athletes Lebron James (LeBron James), Rafael Nadal (Rafa Nadal), Manny Pacquiao (Manny Pacquiao), Alison Felix (Allyson Felix), Hope Solo (Hope Hope) and other people's understanding and experience of training, bringing top training experience for every athlete.

NIKE+ Training also provides a series of short and compact training programs to help trainers become more athletic, faster and stronger.

The movements of each training project are displayed through the screen to guide and motivate the players.

Through NIKE+ Training mobile applications, every training action or challenge data and feedback can be sent to the mobile phone of the athlete.

According to the intensity of training every day athletes want to complete, their training plan can be flexibly formulated and applied.

These two latest sports experiences, combined with NIKE+Running and NIKE+ FuelBand products, have created a new platform for sport, and Game On World has come into operation.