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Chinese Capital Outlets Are Short Of Marketing And Other Capabilities, &Nbsp.

2012/3/12 11:34:00 18

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Retail Brand Name Shopping Goods

The Chinese government is eager to promote domestic development.

consumption

。

Chinese customers are known for their passion for luxury goods, flying to Hongkong and even buying abroad.

This means another great innovation is coming and is sweeping China: Oteri J.

Oteri J in the US and Europe

retail market

For a long time, it refers to a shopping center consisting of shops that sell famous brand goods.

The arrival of this concept is changing the retail environment in China.

Foreign investment in China's outlets has high hopes for the Chinese middle class who become a luxury brand buyer.

The latter still lack the way to spend money. They may not fly to Hongkong to shop, but they also feel helpless about the limited choice of the mainland.

This provides a useful case for studying how foreign investment can promote China's changing growth pattern.

Chinese enterprises have been at least 10 years old, but still lag behind foreign counterparts.

Chinese capital outlets are not attracted.

Top brands

That is one sign, because the latter does not want to "damage business" because of cooperation with Chinese enterprises.

Orlies may damage the reputation of high-end brands, even if discounted seasonal products are sold, so the quality of outlets is very important.

The report of the International Shopping Center Association shows some improper practices of Chinese people.

Some developers of multi-storey shopping centers find that stores and customers are reluctant to go upstairs.

Many developers seriously underestimate the demand of customers for parking lots, while others build "rustic" shopping centers that are vulnerable to extreme weather.

The reason why foreign companies can easily attract top brands to their outlets in China is because they have won such trust in Europe and the US.

We can see little.

Promoting domestic consumption is not just export commodities to domestic sales.

A successful consumer economy requires specific skills -- branding and marketing.

Marketing

And the ability to distribute goods.

One of the challenges of China's economic adjustment is mastering such skills.

Foreign enterprises with quality management and marketing tools will play a key role in China's economic pformation.

At the time of the hard times of domestic outlets, foreign counterparts have begun to attract Chinese middle class consumers into the luxury market and encourage people to stay at home shopping.

This trend should arouse deep thinking of the NPC of China.