Fujian Slippers Products Are Skillfully Set Up, Selling Points Are Often "Bend Overtaking".

Since 2011, information about the survival of SMEs has been increasing. Accelerate spanformation and upgrading, and constantly enhance the core. Competitive power It has become an important magic weapon for small and medium-sized enterprises to deal with risks and challenges. We need to produce advanced equipment, market for innovative products, and Quanzhou. Slipper The enterprise has gone out of a difficult development. new path 。

The machine has doubled the capacity to replace the old.

"Three groups of EVA ejection machines have been replaced, upgrading advanced equipment and increasing unit capacity to alleviate the impact of labor difficulties." In the five mile industrial area of Jinjiang, Mr. Wang, director of a foreign trade slippers enterprise, told reporters that the old EVA machines had only 3 stations. The output of 6 workers for 24 hours was about 3000 pairs of finished slippers. Now, through replacing the old machine with the machinery factory, replacing the 6 "or" 8 "double guns" machine, the 6 workers can produce 6000 hours or more more than 24 hours.

Also on the issue of equipment renewal, UCC shoes choose to say "no" to the wasted energy consumption. "After repeated calculations, the company changed all the 14 kilowatts of electric motors into 11 kilowatts, and all the heating rings of the injection screw were replaced by electromagnetic heating. The production supervisor at the slippers workshop of UCC shoes materials counted the accounts for the reporters, reducing the power of the motor to 11 thousand watts, which could reduce about 20% of the electricity consumption, while the screw heating accounted for 1/5 of the machine's electricity consumption. The electromagnetic heating saved 40% of the energy consumption compared with the traditional heating, and the heating part also reduced the electricity consumption by 8%. The 28% energy consumption cost saved could be used to offset the rise of the labor cost and the fluctuation of raw material prices.

It is understood that in Quanzhou, the size of different sizes of slippers enterprises about 250, with EVA injection machine more than 800, in order to increase production capacity and reduce electricity consumption, this year from August to October in the traditional off-season, more than 200 machines have been "old for new" or component upgrade.

Products are skillfully set up selling points "overtaking corners"

Feng Feng, partner of product development, Hengfeng footwear, told reporters that in the market downturn, the industry generally closed hand wait-and-see, it is necessary to focus on the development of new products, to study the psychology of consumer groups, and use new ideas to impress them. This is a favorable opportunity for SMEs to "overtake".

"Bathing out of traditional EVA slippers, getting out of the bathroom is definitely messy and not slippery. It's easy to fall on the smooth floor." Huaming told reporters, "the company specializes in developing PVC material slippery hollow slippers, setting foot support points from mechanical angle, leaving the largest hollow surface to drain moisture, avoiding slippers to bring moisture to the bedroom, affecting the floor's tidiness."

In the industry view, slippers as necessities of life, even if the economy is sluggish, rigid demand is still there. For enterprises, the most important thing is that products should have "selling points", creative appearance, functional innovation, practical use, and "selling points" to impress consumers, so that we can pry open this rigid demand door in a depressed market environment.

The other side of the crisis is a turning point.

"For every slipper enterprise, every crisis is an opportunity for improvement." In the eyes of reporters, sad troops will win. Just as Apple Corp has launched MacBook and Iphone successfully in the most difficult period of operation, it is also a turning point when crisis comes. So when others are annoyed when they can't find workers, you spanform the equipment, save labor and reduce the cost of electricity. When others complain about the slow sale of products, they start fighting the price war, and you innovate their products, marketable and profitable.

Remember, there is no bankrupt industry, only bankrupt enterprises. When others stop and wait and wait for market "spring", please don't stop. Maybe by changing and upgrading, the market "spring" will meet you in the next moment.