Ten Big Shoe Culture Strange Disease &Nbsp, Make Shoe Industry Development To Be Stretched To The Limit.

June 20th 109th China Import and Export Fair curtain call, footwear

First, corporate culture is not clear.

It can be said that some owners of Chinese footwear enterprises like to put their corporate culture on the lips, but the cognition of corporate culture is incomplete.

Corporate culture refers to the total value of the enterprise's identity and compliance with the characteristics of the enterprise formed in the practice of the socialist market economy. It is the sum of the business norms, business style, enterprise spirit, moral standards and development goals.

Recently, I have asked some shoe enterprises operators what is corporate culture, and none of them can answer the whole question.

Some shoe makers even think that corporate culture is singing, dancing, shouting and shouting slogans. The understanding of corporate culture is mostly simplistic or chaotic.

Two, corporate culture myopia

The writer Tan Ru sometimes hears some shoes boss's "opinion" that has "characteristics": making money is the absolute principle. As long as the enterprise's production, operation and sales go up, is there any relationship between corporate culture?

So there is no sense of corporate culture in their bones.

In fact, they do not know that without the corporate culture, the products of an enterprise can not be recognized by the market and can not be accepted by consumers.

It can be said that excellent corporate culture is the fulcrum of enterprises to pry the market.

Three, hollow culture of enterprise culture

Chinese shoe enterprises are all different, but corporate culture is mostly convergent, following suit, copying and copying.

You invite celebrities as spokesmen, I also invite stars; if you do cultural festival, I will engage in cultural month; if you have a psychological counseling room, I will build a psychological counseling Station for your employees; if you sponsor primary schools, I will sponsor secondary schools. As a result, some shoe companies have similar or identical corporate philosophy and entrepreneurial spirit, lacking individuality and lack of thinking.

Four, corporate culture giant disease.

Many shoe makers think that corporate culture is just a face saving project. The construction of corporate culture is fashionable and fashionable. It has also made much effort, shouting slogans, producing some promotional films and brochures, and organizing some public welfare activities and activities.

On the surface, their corporate culture is very high. They are actually limited to corporate culture as a propaganda tool. They are seen for outsiders. Corporate culture and strategic decisions are very weak and even bad.

Five, corporate culture autism.

Many shoe enterprises do not have a special corporate culture management department. They are part time workers from one or two administrative staff. They are very random about the construction of corporate culture. They only pay attention to oral education, and can not guarantee the construction of enterprise culture through the guidance of work flow regulations and system rewards and penalties.

The enterprise is lifeless, the staff is not vigorous, do not say the cohesive force, the staff lives in the oppressive working environment, the day is like the year, has no sense of happiness.

Six, employees suffer from corporate culture fear heights.

The culture of some shoe companies is divorced from their employees. It is hard for them to integrate into the bones of their employees.

Some shoe enterprises have too many forms of corporate culture and are complicated in content, so it is difficult to embody the practice management behavior. The strategic objectives of enterprises are opaque and the brand culture is not promoted, which makes it difficult for employees to collectively identify themselves.

The relationship between employees and enterprises is only labor relations, employees feel lack of attachment and love for enterprises, and have no sense of belonging.

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Seven, the osteoporosis of corporate culture.

Some shoe companies regard corporate culture as a conceptual hype, which has no guiding significance for the actual operation of enterprises.

Many shoe companies are chanting slogans such as "people-oriented", "customer first", "innovation" and so on. The actual production and operation are running counter to them. Although these slogans will be clearly seen in staff manuals and promotional materials, these slogans can not be implemented in enterprises at all.

Some corporate culture echoed with the shoe enterprises, and there is no real "blood" connection, nor does the shoe enterprises own cultural characteristics.

Eight, corporate culture is dependent on foreign aid dependency.

Many shoe factories are developed from workshop factories. Most of the owners of shoe enterprises are not highly educated. After the expansion of the scale of enterprises, the owners of footwear enterprises are increasingly unable to manage their business. They know that their culture is limited, and they spend a lot of money listening to experts, or experts who want to speak to the enterprise to pass on their treasures.

As a result, the experts did not understand the actual situation of the shoe enterprises, and mechanically applied some famous enterprises' culture to the specific "wind and cattle and horses". The corporate culture that experts imparted or arranged not only made the bosses and employees of shoe enterprises confused, but also made the chaotic culture of shoes enterprises more chaotic.

Nine, malnutrition of corporate culture talents

In addition to hiring experts to comb corporate culture, some shoe enterprises with a certain strength will also spend two thousand or three thousand yuan on hiring one or two so-called corporate culture professionals to the enterprise each month, resulting in little success.

So we disdain the construction of corporate culture.

As a matter of fact, the outsourcing experts, who hire professionals at a low price, are talking about a set of enterprise culture construction and unable to fundamentally build enterprise culture.

There is also a strange phenomenon in Chinese shoe enterprises: in the same period, the graduates of the enterprise culture workers who graduated from the factory had not surpassed the general culture of primary school culture.

So now the shoe industry in China is a popular joke: "young people do not work hard and grow up to be Editors", and corporate culture workers have become synonymous with helplessness and incompetence.

Ten, entrepreneurial anaemia.

The owners of shoemaking enterprises usually act on the basis of personal experience, bear hardships and stand hard work, dare to fight, dare to fight, have a lot of arbitrariness, do not pay attention to system construction, and are accustomed to family management, and lack an ideology that drives smart thinking.

When the scale of enterprises is enlarged, employees are increased and business items are increased, this kind of defect has made the corporate culture fall into disability. If we do not rush to cure, entrepreneurs' mental anemia will become the killer of enterprises.

At present, the culture effect of some shoe enterprises is becoming more and more obvious. The staff loyalty is reduced, the business is getting worse and worse, the quality problems are constantly emerging, the old relations are offended, and the new relationship can not be pulled.

Those who want to stay can not keep up, exaggerated falsehood, ineffective labor increases, the phenomenon of lazy work and slow down is widespread. With the shortage of labor and the increase of raw materials, some Chinese shoe enterprises are struggling.

The author Tan Ru believes that we must take the ten major symptoms of shoe culture as the right medicine, and gradually eradication the disease of shoe enterprises culture, so that the shoe industry in Wenzhou can move forward healthily and steadily in the new historical period.