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New Trend Of White Collar Dress In The Age Of Social Networking

2011/6/8 11:55:00 65

White Collar Dress In The Age Of Social Networking

Anyone who has seen the movie "The Social Network" should remember the office rented by Mark in Silicon Valley -- an old house with lots of waste but life. There, Mark and his partners made a breakthrough in the development of FACEBOOK. But at such an important moment, their work is like playing, including the "drinking and writing procedure" of the interview, just like a group of children's family games.

But this group of kids has created another commercial miracle after the Microsoft era. The relaxed and confident attitude they have created has not only affected the times, but also created a new trend of workplace fashion in the era of FACEBOOK.

Smart and capable image of white-collar workers in the new era

New trend 1: smart and capable, exquisite taste is becoming the mainstream style.

Although shirts and neckties and meticulous dressing methods have been quietly changed by white-collar workers in the past few years, until the FACEBOOK era, urban white-collar workers formed their own style. The SMART CASUAL (urban leisure) style, led by BEPAL, UCLA and other clothing brands, has gradually become the mainstream clothing fashion in the era of FACEBOOK. Farewell to the solemn and old-fashioned and refuse to be slovenly, the workplace elite is more willing to present a confident and casual look. But it should be noted that casual is not casual. New white-collar workers do not have less time to dress and fashion. They only choose their own style to make them look more capable, more tasteful and Smart casual wear.

New trend two: lack of quality, texture and fabric become the primary consideration for buying clothes.

Life is always unconsciously changed by new ideas, especially in fashion. Generous, attractive and fashionable collocation can no longer meet the requirements of new white-collar workers for dressing up. It is understood that men are now very professional in buying clothes when they are consulted. Their understanding of fabrics and the pursuit of details often make professional salesmen feel quite surprised. A man with taste, when choosing clothes, hopes that the fabric will make them comfortable and confident when attending various occasions. Because of the pursuit of quality and fabric, low-end bargains have been abandoned by new white-collar workers, while quality and good reputation of mid-range brands have gradually become the favorite of new white-collar workers.

Fashion personality image of white collar in the new era

New trend three: shopping channels gradually shift from shopping malls to online shopping.

Although online shopping has been developing in full swing in recent years, it is out of line. Quality and Considering the word of mouth, few white-collar workers choose online shopping as their own way of buying clothes. With the gradual standardization of industries and the survival of the fittest, many brands that focus on goodwill and quality have launched e-commerce, with online stores as indispensable marketing channels. Because of the advantages of price and convenience, many white-collar workers now choose online shopping instead of traditional clothing. Of course, when online shopping, the elites must pay attention to the following points: first, try to choose a professional online shop. If you really can not distinguish "professional" or not, you can deduce from the shop decoration, picture quality, model performance and related presentations. Two, we should choose more brand operators of physical stores. Such brands will have a better system in terms of quality assurance and after-sales service. Three, pay more attention to other people's purchase evaluation, choose a good reputation, fast delivery shop, and not only focus on discount, and be careful not to be deceived by all kinds of false information. For example, the brands mentioned above, such as BEPAL and UCLA, all have many years of solid experience of word-of-mouth, and have added online stores as marketing channels. Choosing this type of brand when shopping online will make shopping easier.

New trend four: tailor-made, from the best brand to the most suitable one. brand "

Not everyone's goal should be the most high-end brand, especially the new generation of white-collar workers. If it's just for the sake of quality, many mid end brands can also provide good quality. The times are changing, and people's aesthetic values are gradually maturing. Young white-collar workers have learned to tailor their clothes. Pursuing the best brand is better than pursuing the most suitable brand. For example, white collar workers prefer Esprit and GXG. The white collar workers who pursue fashion and sense of simplicity wear FCUK and UNIVERSITY OF OXFORD. This is a good choice for white collar workers who want to be smart and able to deal with most office occasions. The brand should be refined and not suitable. Finding a brand suitable for oneself can always be a loyal fan of it. After all, this is an era of pursuit of LOHAS life. We need to wear something that is not luxurious, but full of optimism and confidence. Attitude towards life 。