Sichuan'S Clothing Trade Has Gone Out Of The Trough &Nbsp, And The Annual Import And Export Volume Will Exceed 30 Billion Dollars.

Shirts and leisure in Sichuan

Shirts, casual wear and children's clothing in Sichuan are very popular in Europe. Sichuan's clothing has developed greatly in Europe.

"This year, Sichuan's clothing export situation is gratifying, and export growth in traditional and emerging markets is strong.

Among them, the sales volume of the export market in Germany has increased 2.7 times in 1-11 this year. The shirts, casual wear and children's clothing in Sichuan are very popular with the local people. On the 23 annual meeting of the Sichuan clothing (apparel) Industry Association, Yang Chunxuan, Secretary of the Sichuan provincial commerce Department Party committee, revealed that the export of garment exports in Sichuan was strong in the 1-11 months of this year, and both the traditional market and the emerging market were outstanding.

It is reported that the total export volume of textiles and clothing reached 2 billion 620 million US dollars in 1-11 months, up 68.6% from the same period last year, of which the sales volume of Azerbaijan exported to 174 times, became the fastest growing one in the export market of hundreds of millions of dollars.

Export: Sichuan clothing Germany welcome

Yang Chunxuan pointed out that Sichuan's foreign trade this year has come out of the financial crisis since last year. It is estimated that the import and export trade will exceed US $30 billion for the whole year. "The textile and garment industry is the best year for export growth."

"This year, the performance of Sichuan's clothing enterprises is generally good," Yang Chunxuan told Huaxi Dushi Bao. Sichuan's shirts, casual wear, children's clothing and other products are very popular in the European market, especially in Germany.

Data show that 1-11 months Sichuan clothing exports to Germany $140 million, an increase of 2.7 times compared to the same period last year, "Germany is an important country in Europe, Europe's clothing market is very tasteful, the rapid growth of German exports, indicating that Sichuan clothing has great development in the European market."

This year, Sichuan's clothing exports also perform well in emerging markets.

Business office data show that in 1-11 months, Sichuan's clothing exports to Azerbaijan were $110 million, an increase of 174 times compared to the same period last year, the fastest growing market in the 100 million dollar market, and 130 million US dollars in exports to Panama, an increase of 15 times compared with the same period last year.

In addition, exports to the US market were 240 million yuan, up 1 times over the same period last year.

Domestic sales: the first decline in output growth

Although the export situation of Sichuan garment enterprises is gratifying this year, the growth rate of production has been declining, and the pressure of rising costs has not eased.

"Since the beginning of this year, fabrics, accessories, labor and even rent have been rising." the head of Chengdu dream clothing Limited company told us that faced with the pressure of rising costs, enterprises were afraid to raise prices first, but then they had to take a solution that divides them into two.

Yang Shuqiong, vice president of Sichuan garment industry association, pointed out that in the first half of the year, many garment workers in Sichuan began to suffer a big shortage for the first time, resulting in a decline in the output of many enterprises.

"In the first three quarters, the output of clothing in Sichuan increased by 55.36% over the same period last year, exceeding the national average growth rate by 36.65 percentage points. In the 12 provinces and cities in the west, Sichuan's clothing output increased by second, and the total output increased for the first time," Yang Shuqiong said.

Recommendation: enterprises should vigorously cultivate brand names.

Nowadays, online shopping has become a trend of consumption. The industry generally believes that Sichuan clothing enterprises should also expand their brand influence and market by using the Internet.

Yang Chunxuan said that the next step will be to build an information platform for export-oriented economies in Sichuan, and clothing will be one of them.

In this way, enterprises can move the traditional sales to the line. "I think this platform should first become the function of the clothing price and quality standard issuing center, and the next is the function of the trading center".

Yang Chunxuan believes that Sichuan clothing enterprises should also work hard on original products, not only to do OEM, because more OEM is also propaganda for others.

In addition, Sichuan and Sichuan enterprises should strengthen their overall awareness, realize the development of Baotuan, and jointly expand the clothing brands in the region.

Wang Xiangsheng, Professor of international fashion brand development management center, pointed out that Sichuan clothing enterprises should strengthen their own brand building.

He believes that now is a good time for enterprises to make brands. The threshold for future businesses to make brands will be even higher.

"Now many foreign brands want to enter the Chinese market quickly, which will give many Chinese enterprises the opportunity to cooperate, and will also create competitive pressures for domestic enterprises.

Chinese enterprises should learn and grow in this process. The first thing that clothing companies consider is not how much money they earn, but how to improve their brand.