China'S Shoe Enterprises Actively Respond To Counter Selling For Proper Power

　　近年来，我国鞋类产品频频在国外遭受反倾销调查，严重威胁了我国出口贸易的发展，同时导致国际市场逐渐狭小，使得我国国内市场同类产品的竞争加剧，影响了国民经济的健康发展。

In particular, China's export of footwear products to the EU has been frequently investigated by the European Commission, many of which have been sold well in the European market have been seriously hit.

It can be said that anti-dumping in the international market has become an important non-tariff barrier which hinders the further development of our foreign trade.

In 2006, the EU decided to impose an anti-dumping duty of up to 16.5% on shoes imported from China for a period of two years. In December 22nd last year, it decided to extend the anti-dumping measures for another 15 months.

In February of this year, the Chinese government initiated a request for negotiation under the WTO dispute settlement mechanism. On the 31 day of.3, the two sides held consultations but failed to solve China's concerns.

In April, the Chinese government sent a letter to the chairman of the WTO dispute settlement body through the permanent WTO delegation to set up an expert group's request on China's anti EU anti-dumping measures against China's leather shoes.

China's Ministry of Commerce's law enforcement division said recently that China hopes to resolve disputes between China and Europe on leather shoes trade as soon as possible under the dispute settlement mechanism of the World Trade Organization (WTO).

The official pointed out that the EU's anti-dumping investigations and decisions against Chinese leather shoes violated the relevant rules of WTO and damaged the legitimate rights and interests of Chinese enterprises.

The Chinese government made many representations on many bilateral occasions but failed to resolve the dispute.

WTO has formally set up an expert group in May 18th to investigate and decide on the relevant provisions of the basic law of the European Union anti-dumping and the anti-dumping measures adopted by the EU to Chinese leather shoes, which is against international trade rules.

Faced with the increasingly serious anti-dumping problem, our government has taken active measures to urge domestic exporters to actively sue for anti-dumping and establish the principle of "who should benefit from prosecution".

At the same time, the state has made specific provisions on the principles and organizational procedures of China's export enterprises responding to anti-dumping actions in the form of rules and regulations, and clarified the duties of each import and Export Chamber of Commerce as an organization of anti-dumping complaints, and made provisions on some details of the prosecution.

Apart from policy support and encouragement of responding enterprises, government departments are more important to provide evidence for the prosecution enterprises to collect evidence, and negotiate with the investigating countries through diplomatic channels if necessary, so as to safeguard their economic and trade interests.

When relying on the government to take the "anti dumping" road, shoe enterprises should develop their own initiative and face up to "anti-dumping" instead of avoiding them.

Before 1999, a number of footwear export enterprises were subjected to foreign anti-dumping investigations, and because of various factors, they often refused to sue or dare to sue.

At that time, China adopted the principle of "one person responds to everyone's benefit" when responding to anti-dumping actions by domestic enterprises. That is to say, when an enterprise responds to a lawsuit, it must represent the whole industry. Responding to an enterprise's anti-dumping action requires a lot of manpower and material resources to collect and collate data, and also to go abroad to participate in hearings and invite foreign lawyers to participate in litigation.

Moreover, such a huge investment, because often do not understand the relevant legal provisions of the investigating countries, the victory is not very clear.

Therefore, many enterprises have chosen to abandon the lawsuit and abandon the market of the country of investigation.

After all, a single enterprise is strong enough to have the right to speak together.

Therefore, shoe companies need a spokesperson to stand for the best interests of shoe companies from the perspective of shoe companies.

This "spokesman" is the footwear industry association.

As the name suggests, trade associations are formed by enterprises that are jointly engaged in one industry. They can coordinate the relationship between enterprises and represent the common interests of enterprises.

These associations come in the presence of many enterprises as "interest spokesmen" and have great influence and energy.

In the process of export litigation, the trade association as a statutory respondent organization can play a full role in providing support and assistance to the investigated enterprises.

European shoe companies are well aware of this.

In Europe, trade associations are very closely organized, often from bottom to top, regional trade associations, national industry associations, and even all European industry associations.

Compared with European shoe makers, China's shoe companies are much worse in terms of organization.

Due to institutional reasons, footwear industry associations can hardly play the same role.

It can be seen that anti-dumping investigations are not terrible.

Chinese shoe enterprises should face up to anti-dumping, take measures to deal with anti-dumping actively, attach importance to the role of trade associations and safeguard the interests of Chinese shoe enterprises.